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| Founded | 1970 |
|---|---|
| Headquarters | , |
| Products | Hypermarket |
| Parent | Groupe Casino |
| Website | www.geantcasino.fr |
Géant Casino (French pronunciation: [ʒeɑ̃ kɑzino]) is a hypermarket chain based in Saint-Étienne, France, part of the French retailing giant Groupe Casino.
As of February 2016, it had 120 stores in France.[1]
History[edit]
Géant was opened its first hypermarket in 1970. In Dec 2015, Géant Casino had about 142 hypermarkets all over the world. The concept is, like most hypermarkets, to have all kinds of items available under one roof. A loyalty card system has been introduced by Géant, with a price discount on certain groceries. There are over two million Géant card-holders.
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Géant Casino is the fifth largest hypermarket chain in the world and the fourth largest in France after Carrefour, E.Leclerc and Auchan.[citation needed]
Géant in different parts of the world[edit]
| Country | First store | Stores |
|---|---|---|
| France | 1970 | 120 |
| Martinique | 1997 | 2 |
| Djibouti | 2017 | 1 |
| Uruguay | 1999 | 2 |
| Qatar | 2013 | 1 |
| Tunisia | 2005 | 1 |
| Guadeloupe | 2010 | 1 |
| Guyane | 2010 | 1 |
| Wallis-et-Futuna | 2012 | 4 |
Operations in the Middle East[edit]
Kuwait, Bahrain and UAE[edit]
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Fu-Com joined with Groupe Casino to bring the Géant hypermarket brand to the Middle East where Géant opened its first store in Bahrain in May 2001. A store was opened in Dubai in 2005 and one in Abu Dhabi in 2015 at Yas Mall. Géant expanded its operations to Kuwait by opening a store in 2005 in Kuwait City.
Acquisition by Majid Al Futtaim Group
In 2017, Dubai-based Majid Al Futtaim Group bought 26 Geant hypermarkets in the UAE, Bahrain and Kuwait by acquiring the Geant franchise owner Retail Arabia from BMA International for an undisclosed amount. The acquired stores were rebranded as Carrefour and Carrefour Market depending on their store format or size.
Qatar[edit]
In Qatar, Groupe Casino joined with local supermarket chain Al Meera to open a hypermarket in Hyatt Plaza, and to sell Casino products in Al Meera stores.
Countries where Géant is currently not operating[edit]
- Lebanon: Géant had one hypermarket in Lebanon which was bought in late 2008 by Sultan Trading Center and replaced by The Sultan Center.
- Poland: Géant had nineteen hypermarkets in Poland, which were sold in late 2007 and early 2008 to the German company Metro AG and replaced with Real.[2][3]
- China: Géant had several hypermarket locations in Taiwan in a joint venture with a Taiwanese company. After Géant pulled out of the country, the existing hypermarkets were renamed a.mart.
- Saudi Arabia: Géant operated several hypermarkets in the kingdom until 2009 when it was sold to the rival Hyper Panda by the local franchisee partner of Géant France.
- Kuwait, Bahrain and United Arab Emirates: Géant easy Supermarkets and Hypermarkets currently does not operate in Kuwait, Bahrain and UAE. Géant, through a local franchisee partner operated 26 Géant stores across Kuwait, Bahrain and UAE. The chain was acquired by Majid Al Futtaim Group operated Carrefour in 2017 and all the 26 acquired stores in these countries were rebranded as Carrefour for its hypermarket branches and Carrefour Market for its supermarket branches.
Visual history[edit]
| 1970 - 1992 | 1992 - 2007 (still used in Uruguay) | 2007–2015 | 2015–present |
|---|
See also[edit]
References[edit]
- ^Géant Casino website: List of stores. Retrieved 12 April 2014
- ^Adam Jones, Elizabeth Rigby and Lucy Killgren, 'Casino to sell Polish stores in deals worth €884m', Financial Times, 18 July 2006
- ^Metro AG: 'METRO Group strengthens hypermarket business in Poland', Press release, 17 July 2006
External links[edit]
- 129 stores
- Average retail space of 7,000 square metres
Géant Casino hypermarkets’ broad offering is based on four specific characteristics: the predominance of the Casino private label, the extension and value-added presentation of fresh products, the development of new non-food concepts such as decoration and lifestyle items, and low prices.
The Géant Casino concept is designed to make shopping an easy, pleasurable experience,with helpful staff, agreeable layout, quality fittings, clear signage that directs traffic efficiently and original non-food offerings (textile, housewares, culture, electronics, e-commerce, etc.).
The price-cutting policy was a success for the Géant hypermarkets, which enjoyed a surge in both food and non-food sales volumes and an increase in revenue in the fourth quarter. The banner is proud to be the co-price leader in the hypermarket segment.
The majority of Géant Casino hypermarkets are located in southern France.
Hyper Casino
Smaller than a hypermarket but larger than a supermarket, this banner combines a close-in location with a broad offering that closely reflects that found in a Géant Casino, including for non-food products.
Casino drive
Casino drive.fr. is Casino’s e-commerce site for grocery shopping.Deployed in more than 98 hypermarkets and supermarkets, it offers more than 8,000 products on line.Customers who place their orders in the morning can schedule an afternoon delivery or choose to click and collect two hours later.
Casinoexpress
With this solution, customers place their orders at www.casinoexpress.fr and then pick up their groceries at a drive-through collection point not connected to a store. Eleven stand-alone CasinoExpress collection points have been installed so far on major thoroughfares. CasinoExpress teams load the groceries into customers’ cars in less than five minutes.